What it means: The acquisition will expand Taboola’s client base to include Connexity’s retail clients with benefits on both sides.
The bottom line: Ecommerce advertising is only growing more and more important. We expect the retail industry to account for just under a quarter (24.9%) of all US digital ad spend this year, or $47.59 billion—and its share will only keep growing, so it’s all the more imperative for publishers to tap in now. Meanwhile, Amazon’s share of digital ad revenues will keep growing, too, making it increasingly important for retail advertisers to diversify so as to avoid dependence.
For more on this topic, read our “Publishers and Commerce 2021” report.