T-Mobile’s ad tech gamble: New alternative or a telecom misstep?

The news: T-Mobile is prioritizing advertising with the acquisitions of Vistar Media for $600 million and Blis for $175 million. Acqui-hiring established digital out-of-home (DOOH) and privacy-first ad tech firms bolsters T-Mobile’s capabilities, but integrating the new technologies and services could be a hurdle.

• Vistar Media’s technology gives T-Mobile access to over 1.1 million digital screens in locations including concert halls, offices, and airports.
• Blis enhances T-Mobile’s advertising with privacy-centric, location-based targeting solutions for precise audience engagement without relying on personal data.