SXSW 2023

AI, TikTok, and Gen Z Loyalty Top the Agenda for Brands and Marketers

Executive Summary

The South by Southwest conference and festival in Austin, Texas, was in full swing this year, following 2022’s somewhat muted return to in-person attendance. Panelists covered a wide array of topics, including ChatGPT, creator brands, and what’s next for TikTok.

Key Question: How can brands and marketers capitalize on this year’s biggest takeaways from SXSW?

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Table of Contents

  1. Executive Summary
  2. Generative AI’s buzz extends far beyond ChatGPT.
  3. Attendees—and speakers—had their minds on TikTok.
  1. Brands double down on winning Gen Z loyalty.
  2. Creator-owned businesses are taking off.
  3. Metaverse hype takes a back seat.
  1. Sources
  2. Media Gallery

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