The South by Southwest festival returned to Austin, Texas, in full force this year, with discussions on the future of technology, brands, and marketing. Here, we lay out the top trends and takeaways.
The South by Southwest conference and festival in Austin, Texas, was in full swing this year, following 2022’s somewhat muted return to in-person attendance. Panelists covered a wide array of topics, including ChatGPT, creator brands, and what’s next for TikTok.
Key Question: How can brands and marketers capitalize on this year’s biggest takeaways from SXSW?
Here’s what’s in the full report
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