SXSW 2023

AI, TikTok, and Gen Z Loyalty Top the Agenda for Brands and Marketers

Report by Sky Canaves  | Mar 22, 2023
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Table of Contents
Executive Summary
Generative AI’s buzz extends far beyond ChatGPT.
Attendees—and speakers—had their minds on TikTok.
Brands double down on winning Gen Z loyalty.
Creator-owned businesses are taking off.
Metaverse hype takes a back seat.
Sources
Media Gallery
About This Report
The South by Southwest festival returned to Austin, Texas, in full force this year, with discussions on the future of technology, brands, and marketing. Here, we lay out the top trends and takeaways.
Topics
Brand Marketing
Artificial Intelligence (AI)
Digital Transformation
US
Table of Contents
Executive Summary
Generative AI’s buzz extends far beyond ChatGPT.
Attendees—and speakers—had their minds on TikTok.
Brands double down on winning Gen Z loyalty.
Creator-owned businesses are taking off.
Metaverse hype takes a back seat.
Sources
Media Gallery

Executive Summary

The South by Southwest conference and festival in Austin, Texas, was in full swing this year, following 2022’s somewhat muted return to in-person attendance. Panelists covered a wide array of topics, including ChatGPT, creator brands, and what’s next for TikTok.

Key Question: How can brands and marketers capitalize on this year’s biggest takeaways from SXSW?

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Generative AI’s buzz extends far beyond ChatGPT.
  3. Attendees—and speakers—had their minds on TikTok.
  1. Brands double down on winning Gen Z loyalty.
  2. Creator-owned businesses are taking off.
  3. Metaverse hype takes a back seat.
  1. Sources
  2. Media Gallery

Charts in This Report

Top 5 AI-Driven Products and Services US Adults Are Interested in, Feb 2023 (% of respondents)TikTok Is a Rising Force in Social Commerce, 2020-2026 (social buyers by platform, millions)
Attitudes Toward Personal Brand Loyalties According to Consumers Worldwide, by Generation, Aug 2022 (% of respondents)Creators* Worldwide Who Aspire to Be Business Owners, by Generation, Aug 2022 (% of respondents in each group)

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Sky Canaves