The news: Facing a congested landscape, streaming services are branching out widely to get themselves in front of increasingly sparse users. Streamers are breaking into new markets and features including live sports, ad-supported subscription tiers, and bundles that resemble the cable packages of old.
How we got here: Things were bound to arrive here eventually. The number of major streaming competitors has exploded in recent years, and along with that increased volume has come a slowdown in subscribers and hesitancy to sign up for other services.
More on this: You’d be right to note that Plus Play resembles the cable packages of old, but the distinction is that Verizon isn’t charging for access to Plus Play—at least for now.
Looking forward: Streaming services are battling competition on multiple fronts, and ad-supported tiers with a softer entry price are yet another option that allows competitors to appeal to both cost-conscious consumers and advertisers looking to reach audiences inside walled gardens.