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Brands that use third-party analytics to supplement their email service provider (ESP) dashboards see a ROI of 45:1. In comparison, those who don’t, report seeing an ROI of 36:1, according to Litmus’ research.
But a major change is coming to email marketing analytics. Expected this fall with iOS 15, Apple’s Mail Privacy Protection update will affect what email marketers will be able to know about target recipients, including data like opens and location, hindering the sender’s ability to personalize.
Watch our Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.
Watch this webinar and learn:
- Email performance visibility: What metrics are—and should be—measured?
- Inactivity management: How often do brands re-engage, win back, and remove inactives?
- Email deliverability: How frequently do brands run spam tests and monitor deliverability?
Presenters
Cynthia Price is vice president, marketing at Litmus. Cynthia’s team grows and supports the Litmus and email community through content marketing, demand generation, and events. Cynthia has been in the email marketing industry for over 10 years, previously as vice president of marketing at Emma, an email service provider.
Jessica Raggio is vice president, product marketing at Litmus. Jessica’s team is responsible for bringing the Litmus platform to life through product positioning and messaging, informing product strategy with market and customer insights, and enabling sales with competitive and market intelligence.
Moderator
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
