This fourth annual study ranks the four largest US neobanks by customers based on their support of 47 emerging mobile banking features, weighted by consumer demand for each feature.
US neobanks’ incentive-driven growth hasn’t led to profitability. Now, as funding falls off, they must increase engagement and deposits to survive. Offering the most in-demand mobile features can help. This fourth annual study uncovers which features are most valuable—and which neobanks are delivering them.
Key Question: What drives US neobanks’ performance across each of the key categories of mobile banking emerging features?
KEY STAT: Neobanks should invest in features that build trust: The two most in-demand features relate to security, and more than half of US mobile banking users rated each “extremely valuable.”
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Table of Contents
Executive Summary
Neobanks Need Features That Drive Profitable Relationships
Leading US Neobanks in 2022
How Neobanks Performed in Key Mobile Banking Categories
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