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US Digital Grocery Forecast 2022

How Inflation and Shifting Consumer Behavior Will Impact Long-Term Growth

Report by Blake Droesch  | Sep 19, 2022
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Table of Contents
Executive Summary
Inflation Is Driving Growth, but There’s More to the Story
What’s Driving Digital Grocery Growth?
5 Takeaways to Watch in Digital Grocery
Read Next
Sources
Media Gallery
About This Report
Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.
Topics
Groceries & Consumer Products (CPG)
United States
Table of Contents
Executive Summary
Inflation Is Driving Growth, but There’s More to the Story
What’s Driving Digital Grocery Growth?
5 Takeaways to Watch in Digital Grocery
Read Next
Sources
Media Gallery

Executive Summary

Digital grocery may no longer be a pandemic-era necessity, but a rising number of US consumers continue to make it a habit. While much of the sales growth in 2022 can be attributed to inflation, long-term gains will be sustained by consumers spending more of their overall grocery dollars online.

Key Question: The pandemic-driven digital grocery boom is over. Inflation is leading to massive shifts in grocery-buying behavior. How will these conditions affect the long-term outlook of the digital grocery market?

US Digital Grocery Sales, 2020-2026 (billions, % change, and % of total grocery retail sales)
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KEY STAT: By the end of our forecast period in 2026, digital sales will account for 15.0% of the massive US grocery market.

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Table of Contents

  1. Executive Summary
  2. Inflation Is Driving Growth, but There’s More to the Story
  3. What’s Driving Digital Grocery Growth?
  1. 5 Takeaways to Watch in Digital Grocery
  2. Read Next
  3. Sources
  1. Media Gallery

Charts in This Report

US Digital Grocery Sales, 2020-2026 (billions, % change, and % of total grocery retail sales)Retail Ecommerce Sales Penetration of Grocery Products, by Category, 2016-2025 (% of total retail sales in each group)
US Digital Grocery Buyers, 2020-2026 (millions, % change, and % of population)US Grocery Ecommerce Sales Share, by Fulfillment Method, 2020-2026 (% of total grocery ecommerce sales)
US Grocery Ecommerce Sales Share, by Business Model, 2020-2026 (% of total grocery ecommerce sales)US Digital Grocery Sales Share, by Company, 2020-2024 (% of total grocery ecommerce sales)
US Digital Grocery Sales Share Among Delivery Intermediaries, 2020-2024 (% of grocery intermediary sales)

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authors

Blake Droesch

Contributors

Bianca Carasus
Researcher
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Zach Goldner
Junior Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Senior Forecasting Analyst