US Digital Grocery Forecast 2022

How Inflation and Shifting Consumer Behavior Will Impact Long-Term Growth

Executive Summary

Digital grocery may no longer be a pandemic-era necessity, but a rising number of US consumers continue to make it a habit. While much of the sales growth in 2022 can be attributed to inflation, long-term gains will be sustained by consumers spending more of their overall grocery dollars online.

Key Question: The pandemic-driven digital grocery boom is over. Inflation is leading to massive shifts in grocery-buying behavior. How will these conditions affect the long-term outlook of the digital grocery market?

KEY STAT: By the end of our forecast period in 2026, digital sales will account for 15.0% of the massive US grocery market.

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Blake Droesch


Bianca Carasus
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Zach Goldner
Junior Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Senior Forecasting Analyst

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