Apple’s current dominance has led to major investments by other technology companies in smartwatches and hearables:
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Google bought Fitbit and allied with Samsung on a major refresh of its wearables operating system Wear OS late last year.
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Facebook is developing a smartwatch.
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Amazon has Echo Buds.
Firms are also looking for the next breakthrough form factors. Today, competitors offer major products in connected clothing (Under Armour, Jacquard by Google), rings (Movano, Oura), and connected glasses (Snap’s Spectacles, Vuzix, Facebook’s Stories). Gartner predicts rapid growth in most of these areas, except wristbands.
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