To make an Upfront commitment is to make a bet—a bet that buying inventory ahead of time is worth the discount and that buying closer to when ads run is not worth the premium. It’s a better bet to grab ad space now in case it runs out later.
Curated by eMarketer, this special collection of interviews will help you understand the new approaches adopted for this year’s Upfronts and NewFronts and how changes in consumer behavior are affecting strategies.
Download our Roundup, “Industry Insights: Spotlight on Upfronts and NewFronts” and learn how:
- YouTube is looking to drive viewership by focusing more on its creator economy
- Mediahub is focusing on the power of flexibility in a changing TV media landscape
- The Interactive Advertising Bureau (IAB) is reimagining the future of digital viewership
- Mint Mobile is leveraging event-type programming that’s relevant for short time periods
If not a subscriber to Insider Intelligence, download this complimentary Report, “Spotlight on Upfronts and NewFronts.”
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