Consumers expect personalized experiences. Despite the business benefits personalization delivers, many brands struggle to manage the complexity of an enterprisewide program. Engaged CMOs can elevate their organization’s approach and deliver success.
Today’s consumers expect personalized experiences. But delivering tailored content is incredibly complex and requires an enterprisewide approach. Engaged CMOs can elevate their organization’s approach to deliver success.
KEY QUESTION:What does a CMO need to know about personalization, and how can they elevate their company’s approach?
KEY STAT: More than half (54%) of marketers worldwide reported better brand engagement because of increased personalization efforts, according to an August 2021 Acquia survey.
Here’s what’s in the full report
1file
Exportable files for easy reading, analysis and sharing.
3charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Personalization Is Imperative to Engage Today’s Consumers
It’s Easier Said than Done
CMOs Can Elevate Their Approach to Personalization to Optimize Results
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)
Types of Personal Info that Internet Users Worldwide Are Willing to Share for Personalized Interactions and Special Incentives, by Generation, Sep 2021 (% of respondents in each group)
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)
Types of Personal Info that Internet Users Worldwide Are Willing to Share for Personalized Interactions and Special Incentives, by Generation, Sep 2021 (% of respondents in each group)