Spotlight

Canada Food and Grocery Delivery Apps

Growing Usage Creates a New Opportunity for Brand Marketers

Report by Paul Briggs  | Feb 17, 2022
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Table of Contents
Executive Summary
Delivery Is Now an Essential Channel in Food Service and Grocery
Delivery Services Offer New Advertising Opportunities
What’s the Marketing Opportunity for Food Service, Grocery, Convenience, and CPG Brands?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.
Topics
Mcommerce
Retail Ecommerce Sales
Canada
Table of Contents
Executive Summary
Delivery Is Now an Essential Channel in Food Service and Grocery
Delivery Services Offer New Advertising Opportunities
What’s the Marketing Opportunity for Food Service, Grocery, Convenience, and CPG Brands?
Insider Intelligence Interviews
Read Next
Sources
Media Gallery

Executive Summary

The delivery of food in Canada—prepared meals from restaurants, fast-food fare, groceries, and corner store snacks—has shot up since the beginning of the pandemic. Food ecommerce has traditionally lagged behind other digital retail categories in adoption and sales. Now, with consumers of all ages ordering food via apps, the battle is on in 2022 for supremacy in Canada’s food delivery wars.

Key Question: With massive growth in adoption of food and grocery delivery apps, what’s the opportunity for marketers?

Total Number of Food and Drink App Usage Sessions Among Android Users in Canada, Q1 2018-Q4 2021 (millions of sessions)
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KEY STAT: Usage of food and drink apps in Canada has more than doubled among Android users since Q1 2020, according to App Annie data.

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    Table of Contents

    1. Executive Summary
    2. Delivery Is Now an Essential Channel in Food Service and Grocery
    3. Delivery Services Offer New Advertising Opportunities
    1. What’s the Marketing Opportunity for Food Service, Grocery, Convenience, and CPG Brands?
    2. Insider Intelligence Interviews
    3. Read Next
    1. Sources
    2. Media Gallery

    Charts in This Report

    Total Number of Food and Drink App Usage Sessions Among Android Users in Canada, Q1 2018-Q4 2021 (millions of sessions)Adults in Canada Who Have Ordered Delivery From Restaurants, June 2021 (% of respondents)
    Leading Reasons Adults in Canada Choose Food Delivery Over Pickup or Eating at the Restaurant, June 2021 (% of respondents)

    Interviewed for This Report

    Norman Hower
    7-Eleven Canada
    Vice President and General Manager
    Interviewed January 14, 2022
    Brooke Robinson
    AdParlor
    Vice President, Performance Marketing
    Interviewed January 17, 2022
    Sarah Thompson
    Theo
    Chief Strategy Officer
    Interviewed January 14, 2022

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    authors

    Paul Briggs

    Contributors

    Blake Droesch
    Analyst
    Angela Kim
    Senior Researcher
    Debra Aho Williamson
    Principal Analyst