Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.
Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.
Key Question:What is the outlook for retail ecommerce sales at the product category level in Brazil?
KEY STAT: Food and beverage will be the fastest-growing category in Brazil this year—and through 2026—as local players continue to scale their digital operations within this segment to keep pace with rising consumer demand.
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Table of Contents
Executive Summary
Overview of Retail Ecommerce in Brazil
Product Categories Driving Ecommerce Sales Growth
What Does This Forecast Mean for Retail Professionals in Brazil?
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