Brazil Ecommerce by Category Forecast 2022

10 Product Categories Will Push Retail Ecommerce Sales to Over $50 Billion

About This Report
Our inaugural forecast for retail ecommerce sales by product category in Brazil will help retail professionals understand the current state of the country's ecommerce ecosystem. We also look at the 10 categories driving growth in 2022 and beyond.

Executive Summary

Brazil will be the world’s 10th-fastest-growing country in retail ecommerce sales this year, after Mexico. Ten product categories—including computer and consumer electronics, auto and parts, and apparel and accessories—will drive sales beyond the $50 billion (BRL 269.88 billion) mark for the first time.

Key Question: What is the outlook for retail ecommerce sales at the product category level in Brazil?

KEY STAT: Food and beverage will be the fastest-growing category in Brazil this year—and through 2026—as local players continue to scale their digital operations within this segment to keep pace with rising consumer demand.

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Table of Contents

  1. Executive Summary
  2. Overview of Retail Ecommerce in Brazil
  3. Product Categories Driving Ecommerce Sales Growth
  1. What Does This Forecast Mean for Retail Professionals in Brazil?
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  3. Listen Next
  1. Sources
  2. Media Gallery

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Matteo Ceurvels


Blake Droesch
Paola Flores-Marquez
Researcher, Latin America & Spain
Zach Goldner
Junior Forecasting Analyst
Debra Aho Williamson
Principal Analyst

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