Spotlight

Amazon Prime Day 2022

Why Brands and Competitors Should Prepare for Two Prime Day Cycles This Year

Report by Andrew Lipsman  | Jun 8, 2022
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Table of Contents
Prime Day 2022 Will Accelerate Amazon’s New Flywheel
Driving Prime Day Success amid Ecommerce Disruption
Maximizing Prime Day: Actionable Insights for Amazon Sellers and Retail Competitors
Insider Intelligence Interviews
Read Next
Sources
Media Gallery
About This Report
Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.
Topics
Promotions
US
Table of Contents
Prime Day 2022 Will Accelerate Amazon’s New Flywheel
Driving Prime Day Success amid Ecommerce Disruption
Maximizing Prime Day: Actionable Insights for Amazon Sellers and Retail Competitors
Insider Intelligence Interviews
Read Next
Sources
Media Gallery

Using Prime Day 2022 as its linchpin, Amazon’s new flywheel of commerce, media, and advertising is about to accelerate. Here’s what to expect for Prime Day 2022, and how brands and competitors should prepare for the midsummer shopping event—plus the likelihood of a second promotional tentpole in the fall.

Key Question: How should brands prepare for Amazon Prime Day 2022 in the context of their broader seasonal marketing efforts?

US Amazon Prime Users, 2020-2025 (millions, % change, and % of population)
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KEY STAT: We project 163.5 million US Amazon Prime users this year, but the service’s growth will slow amid growing competition and tightening consumer spending.

Here’s what’s in the full report

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6charts

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4expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Prime Day 2022 Will Accelerate Amazon’s New Flywheel
    2. Driving Prime Day Success amid Ecommerce Disruption
    3. Maximizing Prime Day: Actionable Insights for Amazon Sellers and Retail Competitors
    1. Insider Intelligence Interviews
    2. Read Next
    3. Sources
    1. Media Gallery

    Charts in This Report

    US Amazon Prime Users, 2020-2025 (millions, % change, and % of population)US vs. Non-US Amazon Prime Day Retail Ecommerce Sales, 2017-2022 (billions)
    US Amazon Prime Day Retail Ecommerce Sales, Amazon vs. Other Retailers, 2017-2022 (billions)Amazon US Ecommerce Sales, by Product Category, 2022 (billions, % change, and % of total Amazon retail ecommerce sales)
    US Household Penetration of Amazon Devices, by Device, Feb 2020, Feb 2021, & Feb 2022 (% of total households with Wi-Fi)Change in Out-of-Stock Levels on Products from US First-Party Amazon Sellers, by Product Category, March 2022 (% out of stock and % change vs. March 2021)

    Interviewed for This Report

    Mike Black
    Profitero
    CMO
    Interviewed April 29, 2022
    Todd Hassenfelt
    Colgate-Palmolive
    Ecommerce Director, Growth Strategy and Planning
    Interviewed May 13, 2022
    Tim Campbell
    CommerceIQ
    Senior Content Manager
    Interviewed May 12, 2022
    Nancy-lee McLaughlin
    Tinuiti
    Senior Director, Search and Enterprise Services, Marketplaces
    Interviewed May 26, 2022

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    authors

    Andrew Lipsman

    Contributors

    Whitney Birdsall
    Senior Forecasting Analyst
    Bianca Carasus
    Researcher
    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Blake Droesch
    Analyst
    Caroline Fulford
    Senior Researcher