Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.
Using Prime Day 2022 as its linchpin, Amazon’s new flywheel of commerce, media, and advertising is about to accelerate. Here’s what to expect for Prime Day 2022, and how brands and competitors should prepare for the midsummer shopping event—plus the likelihood of a second promotional tentpole in the fall.
Key Question:How should brands prepare for Amazon Prime Day 2022 in the context of their broader seasonal marketing efforts?
KEY STAT: We project 163.5 million US Amazon Prime users this year, but the service’s growth will slow amid growing competition and tightening consumer spending.
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4expert perspectives
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Table of Contents
Prime Day 2022 Will Accelerate Amazon’s New Flywheel
Driving Prime Day Success amid Ecommerce Disruption
Maximizing Prime Day: Actionable Insights for Amazon Sellers and Retail Competitors
Senior Director, Search and Enterprise Services, Marketplaces
Interviewed May 26, 2022
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Change in Out-of-Stock Levels on Products from US First-Party Amazon Sellers, by Product Category, March 2022 (% out of stock and % change vs. March 2021)
Change in Out-of-Stock Levels on Products from US First-Party Amazon Sellers, by Product Category, March 2022 (% out of stock and % change vs. March 2021)