Amazon Prime Day 2022

Why Brands and Competitors Should Prepare for Two Prime Day Cycles This Year

Using Prime Day 2022 as its linchpin, Amazon’s new flywheel of commerce, media, and advertising is about to accelerate. Here’s what to expect for Prime Day 2022, and how brands and competitors should prepare for the midsummer shopping event—plus the likelihood of a second promotional tentpole in the fall.

Key Question: How should brands prepare for Amazon Prime Day 2022 in the context of their broader seasonal marketing efforts?

KEY STAT: We project 163.5 million US Amazon Prime users this year, but the service’s growth will slow amid growing competition and tightening consumer spending.

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    Table of Contents

    1. Prime Day 2022 Will Accelerate Amazon’s New Flywheel
    2. Driving Prime Day Success amid Ecommerce Disruption
    3. Maximizing Prime Day: Actionable Insights for Amazon Sellers and Retail Competitors
    1. Insider Intelligence Interviews
    2. Read Next
    3. Sources
    1. Media Gallery

    Interviewed for This Report

    Mike Black
    Interviewed April 29, 2022
    Todd Hassenfelt
    Ecommerce Director, Growth Strategy and Planning
    Interviewed May 13, 2022
    Tim Campbell
    Senior Content Manager
    Interviewed May 12, 2022
    Nancy-lee McLaughlin
    Senior Director, Search and Enterprise Services, Marketplaces
    Interviewed May 26, 2022

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    Andrew Lipsman


    Whitney Birdsall
    Senior Forecasting Analyst
    Bianca Carasus
    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Blake Droesch
    Caroline Fulford
    Senior Researcher

    "Behind the Numbers" Podcast