Spotify’s evolution from being largely ad-supported to mostly ad-free

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In Q2 2016, Spotify was primarily an ad-supported experience for 25- to 54-year-olds in the US. Just 36% of their time spent with the platform was through its ad-free subscription service. That share has more than doubled to 73% as of Q2 2021, as the audio streaming company continues to invest in original and exclusive content.

More like this:

• Report: The Power of Amazon
• Article: The number of US paid digital audio subscribers is rising faster than previously expected
• Article: The US leads in podcast production and penetration, part of a greater trend in English-speaking markets