Spotify’s evolution from being largely ad-supported to mostly ad-free

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In Q2 2016, Spotify was primarily an ad-supported experience for 25- to 54-year-olds in the US. Just 36% of their time spent with the platform was through its ad-free subscription service. That share has more than doubled to 73% as of Q2 2021, as the audio streaming company continues to invest in original and exclusive content.