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Success in a rapidly evolving ecommerce ecosystem has long hinged on a seller’s ability to adapt, placing pressure on marketers to move quickly to stay competitive.
Now the landscape has undergone a seismic shift, and marketers are grappling with the consequences of the coronavirus pandemic that are impacting the world.
The good news for marketers is that opportunities remain on Amazon. The rules may have changed, but if you know where to look and what actions to take, it is possible to revise your Amazon advertising strategies to protect profit margins and find success in the coming months.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Michael Schwartz, manager of client strategy, and Ryan Barker, sales engineer. They’ve compiled a number of tactics and tips to consider implementing on the Amazon marketplace in the wake of this crisis.
Watch and view the webinar to learn:
- How to make smart shifts in budget allocation
- What are the best responses to shipping delays and uncertainty
- What are the potential advantages for omnichannel merchants
- What key tactics can be deployed to increase brand exposure
PRESENTERS
Michael Schwartz is a manager of client strategy at ChannelAdvisor. With years of marketing experience with branded manufacturers, Michael works with a number of nationally leading brands to develop channel strategy, build and optimize advertising accounts and leverage the company’s platform to maximize growth. He specializes in Amazon advertising and first-party content management.
Ryan Barker is a sales engineer at ChannelAdvisor. From building integration plans to implementing best practices strategies, Ryan has guided brands and retailers in all things Amazon during his tenure at the business. He also works with sales teams to identify strategic ecommerce technology solutions for brands and retailers of all types.
