Southeast Asia Ecommerce Forecast 2022

Region Set to Surge After Missing Out on Rebound Last Year

Report by Ethan Cramer-Flood, and Benjamin Silverman  | Feb 18, 2022
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Table of Contents
Executive Summary
Key Points
Total Retail and Retail Ecommerce Set to Boom in Southeast Asia in 2022
Expect Standout Growth in Nearly All Markets in the Region
A Look at Southeast Asia’s Major Ecommerce Platforms
Appendix: Digital Buyers in Southeast Asia
Read Next
Sources
Media Gallery
About This Report
After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.
Topics
Retail Ecommerce Sales
Retail Sales
Consumer Behavior
Southeast Asia
Table of Contents
Executive Summary
Key Points
Total Retail and Retail Ecommerce Set to Boom in Southeast Asia in 2022
Expect Standout Growth in Nearly All Markets in the Region
A Look at Southeast Asia’s Major Ecommerce Platforms
Appendix: Digital Buyers in Southeast Asia
Read Next
Sources
Media Gallery

Executive Summary

Five of the six countries we cover in Southeast Asia will see booming growth in retail and retail ecommerce sales this year. The region’s ecommerce spending will grow more quickly than anywhere else in the world.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What is the outlook for retail sales and retail ecommerce sales in Southeast Asia in 2022 and beyond?
  2. Which countries in the region will produce standout ecommerce growth this year and through 2025?
  3. Who are the major ecommerce players in Southeast Asia, and what is their outlook? And what’s their status in Indonesia, the region’s biggest market?

WHAT’S IN THIS REPORT? Our latest regional and country-level forecasts for total retail sales and retail ecommerce in Southeast Asia (Indonesia, Thailand, Malaysia, Vietnam, the Philippines, and Singapore). Also, our first forecast for Shopee and Bukalapak in Indonesia.

KEY STAT: In 2022, ecommerce sales in Southeast Asia will reach nearly $90 billion, with almost 65% of the region’s sales coming from Indonesia. The Philippines will lead the region in growth for the next several years.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. Total Retail and Retail Ecommerce Set to Boom in Southeast Asia in 2022
  1. Expect Standout Growth in Nearly All Markets in the Region
  2. A Look at Southeast Asia’s Major Ecommerce Platforms
  3. Appendix: Digital Buyers in Southeast Asia
  1. Read Next
  2. Sources
  3. Media Gallery

Charts in This Report

Retail Ecommerce Sales Growth Worldwide, by Region, 2022 (% change)Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2022 (% change)
Retail Sales in Southeast Asia, 2020-2025 (billions and % change)Retail Ecommerce Sales in Select Regions Worldwide, 2022 (billions)
Retail Ecommerce Sales as a Percent of Total Retail Sales in Select Regions Worldwide, 2022 (% of total retail sales in each region)Retail Ecommerce Sales in Select Countries in Southeast Asia, 2022 (billions)
Retail Ecommerce Sales in Indonesia, 2020-2025 (billions, % change, and % of total retail sales)Retail Ecommerce Sales as a Percent of Total Retail Sales in Select Countries in Southeast Asia, 2020-2025 (% of total retail sales)
Retail Ecommerce Sales Growth in Select Countries in Southeast Asia, 2022 (% change)Shopee Retail Ecommerce Sales in Indonesia, 2019-2022 (billions, % change, and % of total Indonesia retail ecommerce)
Bukalapak Retail Ecommerce Sales in Indonesia, 2019-2022 (billions, % change, and % of total Indonesia retail ecommerce)Digital Buyers in Southeast Asia, by Country, 2022 (millions)
Digital Buyer Penetration in Southeast Asia, by Country, 2022 (% of population)

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authors

Ethan Cramer-Flood, and Benjamin Silverman

Contributors

Man-Chung Cheung
Senior Researcher
Brian Lau
Digital Apprentice
Andrew Lipsman
Principal Analyst, Retail & Ecommerce