Social Media Usage and Ad Spend Snapshot

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Social network user numbers are still rising in the US, UK, and Canada—albeit slowly. This is to be expected as the social media market matures. But the user makeup of the main platforms is changing, and there’s more competition.

This Snapshot includes infographics illustrating our proprietary forecasts on usage, time spent, and ad spend with social media for these three geographic markets.

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"Behind the Numbers" Podcast