In this report, we look at the most important updates for social platforms in Q3 and how those changes will affect marketers. For the first time, we’re including updates for YouTube as well.
This is the latest installment in an ongoing series of updates for the major social media platforms; for the first time, we’re including updates for YouTube as well. The goal of each report is to provide a summary of key developments and their implications for marketers.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
How do TikTok’s, Instagram’s, and Snapchat’s BeReal clones stack up?
How are the mounting Elon Musk problems affecting Twitter’s business?
How is YouTube using creators to help grow Shorts and shopping?
WHAT’S IN THIS REPORT? Key developments for Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube during Q3 2022, and how brands and marketers can navigate those changes.
KEY STAT: Instagram’s social commerce pivot (which includes removing the Shopping page) comes amid a slowdown in social buyer growth. We expect US social buyers to rise by 5.9% to 102.6 million in 2022.
Here’s what’s in the full report
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Table of Contents
Executive Summary
Meta: The Company Cuts Budgets Amid First-Ever Revenue Decline
Facebook: In With Multiple Identities and Out With Live Shopping
Instagram: The Company Pivots Its Social Commerce Strategy and Doubles Down on Video
Snapchat: The App Chases Engagement With Snapchat+ and BeReal-Like Features
TikTok: The Most Copied App Becomes the Copycat
Twitter: Musk Drama Takes a Toll on Its Ad Business
YouTube: The App Courts Creators to Grow Shorts and Shopping
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