The news: Social media is among the least trusted industries in many worldwide markets, according to a recent Edelman report.
Declines all around: Our own research similarly finds that building trust continues to be a challenge for social platforms, particularly in regard to issues such as privacy, safety, and relevance of advertisements. The Insider Intelligence annual survey of 2,225 US social media users ages 18 to 76 took place in May and June.
Tuning out: By and large, users are spending less time on social platforms this year. The percentages of US users reporting increases fell for most platforms:
Go further: For more survey findings and what social platforms can do to improve, read our report: Digital Trust Benchmark 2022.