According to our estimates, retail social commerce sales totaled $27 billion last year. That figure is expected to more than double by 2023, when we predict social commerce sales will hit $56 billion.
Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the social commerce landscape across key areas such as livestream shopping, TikTok, influencer marketing, and what we can expect to see in the future.
If not a subscriber to Insider Intelligence, download this complimentary “Social Commerce Trends” Roundup to learn:
- 4 best practices for your social commerce playbook
- Why retail brands are moving beyond the customer inspiration stage and mastering one-click purchases on social platforms
- Existing trends, like influencer marketing, livestreaming, and more
