Inside Snap’s push for immersion: How AR, AI, and real-world activations are reshaping brand experiences

Article by Jeremy Goldman  | Apr 11, 2025
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Inside Snap’s push for immersion: How AR, AI, and real-world activations are reshaping brand experiences
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Topics
Social Media Marketing
Artificial Intelligence (AI)
Augmented & Virtual Reality
Worldwide

The news: Snap has been busy launching new ways for brands to connect with Snapchat users—both online and offline.

  • Last week, Snap rolled out Sponsored AI Lenses—an ad format that allows users to see themselves in branded, AI-generated scenes. According to AdExchanger, these high-production-value Lenses are built in-house and served in premium placements to around 300 million daily users.
  • One of its most eye-catching activations is a temporary AR-powered vending machine in Westfield London, created in partnership with L’Oréal’s ELVIVE Colour Protect range, per Vending Times. The experience let shoppers use a gamified Lens to “lock in” their hair color and win a shampoo refill.