Snapchat Partner Summit 2023

3 Takeaways for Marketers and Retailers, and What to Expect from Q1 Earnings

Executive Summary

Creators, retail AR, and generative AI were three main themes at Snapchat Partner Summit (SPS) 2023. Here’s what marketers and retailers need to know about those developments ahead of Snap’s Q1 2023 earnings report on April 27.

Key Question: What do Snap’s latest announcements around creators, retail AR, and generative AI mean in the context of its overall business?

KEY STAT: We expect Snapchat’s worldwide ad revenues to be essentially flat in 2023.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Snap is getting serious about creators.
  3. Snap is all in on AR for retail.
  1. Generative AI is Snap’s latest bet for usage growth.
  2. What does this mean for Snap’s business?
  3. Sources
  1. Media Gallery

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Jasmine Enberg


Jennifer Merritt
Vice President, Content

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