Creators, retail AR, and generative AI were three main themes at Snapchat Partner Summit (SPS) 2023. Here’s what marketers and retailers need to know about those developments ahead of Snap’s Q1 2023 earnings report on April 27.
Key Question: What do Snap’s latest announcements around creators, retail AR, and generative AI mean in the context of its overall business?
KEY STAT: We expect Snapchat’s worldwide ad revenues to be essentially flat in 2023.
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