Snapchat Partner Summit 2023

3 Takeaways for Marketers and Retailers, and What to Expect from Q1 Earnings

Report by Jasmine Enberg  | Apr 25, 2023
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Table of Contents
Executive Summary
Snap is getting serious about creators.
Snap is all in on AR for retail.
Generative AI is Snap’s latest bet for usage growth.
What does this mean for Snap’s business?
Sources
Media Gallery
About This Report
Snap’s new product lineup, revealed at Snapchat Partner Summit 2023, proves the company is still as innovative as ever. But under the excitement lie big questions about the state of its core ad business.
Topics
Social Media Usage
Social Media Ad Spending
Worldwide
United States
Table of Contents
Executive Summary
Snap is getting serious about creators.
Snap is all in on AR for retail.
Generative AI is Snap’s latest bet for usage growth.
What does this mean for Snap’s business?
Sources
Media Gallery

Executive Summary

Creators, retail AR, and generative AI were three main themes at Snapchat Partner Summit (SPS) 2023. Here’s what marketers and retailers need to know about those developments ahead of Snap’s Q1 2023 earnings report on April 27.

Key Question: What do Snap’s latest announcements around creators, retail AR, and generative AI mean in the context of its overall business?

Snapchat Ad Revenues Worldwide, 2021-2025 (billions, % change, and % of total digital ad revenues)
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KEY STAT: We expect Snapchat’s worldwide ad revenues to be essentially flat in 2023.

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Table of Contents

  1. Executive Summary
  2. Snap is getting serious about creators.
  3. Snap is all in on AR for retail.
  1. Generative AI is Snap’s latest bet for usage growth.
  2. What does this mean for Snap’s business?
  3. Sources
  1. Media Gallery

Charts in This Report

Snapchat Ad Revenues Worldwide, 2021-2025 (billions, % change, and % of total digital ad revenues)Platforms Regularly Used by US* Creators to Create Content, Sep 2022 (% of respondents)
US AR Shoppers, 2022-2027 (millions, % change, and % of total AR users)Average Time Spent per Day on Select Social Media by US Users Ages 18-24, 2019-2024 (minutes)

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authors

Jasmine Enberg

Contributors

Jennifer Merritt
Vice President, Content