Industry Voices: Spotlight on SmileDirectClub’s John Sheldon

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

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Watch previous episodes from our Spotlight on D2C series:

Clorox’s Jackson Jeyanayagam

"Behind the Numbers" Podcast