SMB marketers are using AI for landing page design more than any other optimization tactic

Key stat: 31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce.

Beyond the chart:

• The adoption mirrors broader B2B behavior. 95% of B2B marketers are using AI-powered tools in some capacity, with 89% specifically employing AI for generating marketing or written copy, according to an October Content Marketing Institute report.
• Meanwhile, marketers are testing AI broadly but using it strategically. 79% of North American marketing professionals use AI for ideation and brainstorming, but only 27% leverage it for media buying strategy, according to an August 2025 Basis Technologies survey.

Use this chart: Drop this in your next marketing tech review to show which AI landing page features are getting the most traction among SMBs. Use it to prioritize AI design tools over copywriting or personalization features when your budget is limited.

Related EMARKETER reports:

• B2B Marketing Trends to Watch in 2026 (EMARKETER subscription required)
• Top Trends to Watch in 2026 (EMARKETER subscription required)

Methodology: Data is from the October 2025 Unbounce and Ascend2 "2025 SMB Landing Page Optimization Report." 264 US SMB marketing professionals and business owners from companies with 500 or fewer employees were surveyed online in July 2025. All respondents use landing pages as part of their marketing efforts.