On the surface this may not seem significant, but shipping can only be so fast. That said, same-day delivery is only used by a small—but growing—minority of buyers.
Per AlixPartners, 4.1% of 2017 online orders included same-day delivery, up from 2.7% in 2016. Amazon has been offering select items with free same-day delivery for Amazon Prime members, and services like Instacart have been expanding partnerships with more retailers, so there are more opportunities to receive expedited deliveries.
Whatever the speed, home delivery is the most popular method of getting digital purchases, due to its convenience. But as a cost-saving measure, retailers have been pushing buy online, pick up in-store (BOPUS). As of November 2017, 58% of retailers in North America offered this option, according to the International Data Corporation (IDC).
Click and collect is also perceived as cost-effective by consumers—especially younger ones. A Bizrate Insights survey conducted for eMarketer in February 2018 found that after home delivery, BOPUS was US internet users' next most used method. Overall, 23.5% had gone to a store to pick up an item bought digitally. That figure rose to 34.9% for those ages 18 to 29, but fell to 16.1% among respondents 60 and older. This mirrors findings from a December 2017 IRI survey: The younger the internet user, the more likely they were to think BOPUS was convenient and money-saving.