The news: Shopify and TikTok expanded their existing partnership—a marketing tie-up formed in October—with a pilot program that lets merchants enable more shoppable content on TikTok, per TechCrunch.
Here’s how it works: Merchants with a TikTok for Business account can create dedicated shopping tabs on their profiles and sync product catalogs so customers can shop directly from the app.
They can also create product links to tag in their TikTok videos so users can easily discover products within videos and purchase them in the app. For now, only US and UK Shopify merchants can access the features, but it’ll roll out in Canada in the coming weeks.
The opportunity: TikTok has a vast user base—and Shopify’s expanded relationship with the app can help it take advantage of the growing popularity of social commerce, potentially opening growth opportunities for solutions like Shop Pay.
For a deeper dive into Shopify's expanded partnership with TikTok, check out this article from our eMarketer briefing.