The news: Shein plans to make a major investment in the US market by opening large distribution centers and embarking on a hiring spree, per The Wall Street Journal.
The rationale: Months after Shein opened its first US distribution center in Indiana, the retailer is already expanding its footprint 50% to 1.5 million square feet.
The big takeaway: One potential growth area for Shein is its premium label MOTF, which launched last year. But shoppers who pay up to $140 for a silk blazer are unlikely to be willing to wait more than two weeks for items to arrive. That’s why Shein’s investments are an important part of its growth plan.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.