Reasons for pessimism: Although many signs are pointing in the right direction, we’re not out of the woods yet.
- Eighty-three percent of consumers say their concerns about the current economic climate are affecting their shopping habits, with 47% saying they plan to spend less overall in the next three months, per Shopkick.
- Several major apparel and accessory brands—including Levi Strauss and VF Corp.—noted that weak wholesale sales have hurt their bottom lines as department stores and other retailers have had to resort to steep discounts to resolve their glut of inventory, per The Wall Street Journal.
- Forty-eight percent of CFOs surveyed by BDO expect to take on more debt this year, despite high interest rates and the potential impact on profitability. Some of that debt is likely aimed at improving their customer experience as retailers invest in projects such as store renovations and technology system upgrades.
The big takeaway: Retailers have experienced whiplash over the last few years as they went from enduring supply chain bottlenecks to too much inventory to a sudden slowdown in retail sales. If anything, they’ve learned to expect the unexpected and to build contingency plans. That type of exercise is always important, but it is all the more critical as we shift into a period of slower retail growth.
This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.