Our last general update on marketing technology was published in early 2017 and was subtitled, “Customer Data at the Center.” In the nearly two years since then, marketing technology has become so central to marketing activities that general updates seemed superfluous—and superficial. The purpose of much of this technology is still to facilitate customer-data-driven marketing, and 2019 will see continued efforts to transform digitally to meet customer needs.
WHAT’S IN THIS REPORT? This report identifies seven major trends in marketing technology for 2019, including a continued focus on wrangling customer data and other effects of the drive toward data-driven marketing.
KEY STAT: Half of marketers surveyed had a customer data platform (CDP) in mid-2018, according to The Relevancy Group. Expect adoption of this hot marketing tech platform to continue.
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