Seven in 10 US Adults Haven’t Bought Anything Via Social

Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go.

The study found that Facebook was the most common platform used for social commerce purchases—with 18.3% of US adults saying they’ve bought something that way—followed by Instagram (11.1%).

However, 70.4% of respondents, the largest share, said they’ve never made a purchase via a social media platform, indicating there’s a lot of opportunity on the table for social platforms to drive up social commerce adoption.

Read More:

• The Social Commerce Wars Heat Up
• How Marketers Are Using Social Listening Right Now
• In China, Social Commerce Makes Up 11.6% of Retail Ecommerce Sales

eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.