Generative AI (genAI) will change the trajectory of search advertising—but not yet. In the meantime, retail media and social networks continue to attract consumers’ queries and marketers’ search budgets.
Key Question: How will search ad spending evolve to accommodate newer players and the coming disruption from genAI?
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Google Is the Default Search Engine for the Majority of US Internet Users Across Devices (US market share, by browser and mobile operating system, Oct 2023)
Google Is the Default Search Engine for the Majority of US Internet Users Across Devices (US market share, by browser and mobile operating system, Oct 2023)