The news: Samsung unveiled three new phones and three tablets with incrementally upgraded features at its Unpacked event yesterday, but its announcement of a slew of partnerships across apps, products, and services is what will give its devices a competitive edge.
More on this: While there were no breakthrough innovations at this year’s Unpacked, the leading smartphone maker did upgrade its Galaxy S22 phones and Galaxy Tab 8 tablets with more professional features—including interoperability with Microsoft Windows 11— as well as advanced functionality in apps like Snap and YouTube.
The big takeaway: Samsung focusing on improving the hardware of its devices while relying on partnerships to add deeper functionality can go a long way in securing user loyalty tied to apps and experiences rather than devices, which now seem all too similar.
What’s next? Samsung’s open invitation to collaborate and co-develop experiences for its devices could go a long way in security, user loyalty, and valuable industry partnerships. Those relationships could continue to fill software gaps while giving partners an established hardware platform to develop their solutions on.