The Role of Today’s CMO

An Introduction to EMARKETER’s Upcoming CMO Report Series

About This Report
The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.

The role of the CMO is complex and ever-changing. Despite challenges such as managing CEO expectations, tackling added responsibilities, strategically integrating AI, and securing trust with the rest of the C-suite, CMOs can find new opportunities to lead successful teams and drive business growth.

Key Question: How can CMOs navigate the many challenges they face and find opportunities to succeed in their roles?

Key Stat: At least 40% of US CEOs expect CMOs to focus on five key growth challenges: revenue, market share, competition, reputation, and company narrative.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. The role of the CMO is dynamic and changing
  1. The role of the CMO is expanding, with greater expectations
  2. Sources
  1. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.


Kelsey Voss


Tracy Tang
Senior Researcher
Paul Verna
Principal Analyst