Acquisitions on the cheap: Roku doesn’t have the content budget of a Disney ($30 billion) or Netflix ($17 billion); according to reports, the company spends only $1 billion a year on content.
- The service paid $97.8 million in cash to acquire This Old House Ventures, the organization that produces the popular home repair program.
- The short-lived Quibi app's library was acquired by Roku in early 2021.
- The company also has agreements for unscripted content with celebrities like Jessica Alba, Martha Stewart, and Emeril Lagasse, Variety reported in May.
The challenge: Roku needs users who buy its devices to access subscription apps like Netflix, Hulu, and Prime Video to spend more time exploring the free material available on the Roku Channel, which contains 40,000 movies and TV series and 150 linear channels.
- As both a device maker and content provider, Roku competes with well-financed companies like Amazon, Netflix, Alphabet, and Disney, among others. Given that competitive set and with far less dollars to spend on winning content, it’s hard to see how Roku gets out of this mess.