A Roadmap to Implement and Optimize Your CDP | Sponsored Content | Tech-Talk Webinar | On-Demand

Find out how best to implement a customer data platform (CDP), and how marketing, analytics, and technology executives are embracing CDPs to operationalize data to power in-the-moment experiences. Dig deeper into Merkle’s survey findings with Frank Hong, software group manager at T. Rowe Price, and Carly French, senior manager, technology strategy at Merkle.

Watch this webinar and learn how to:

• Collect the right data in real time to build powerful audiences and customer journeys
• Build a proper team, and establish clear expectations, use cases, and measurement frameworks

Presenters:

Frank Hong is software group manager at T. Rowe Price. Frank is a strong digital technology leader with deep expertise in consumer-facing applications, marketing technologies, and activating customer data in digital channels. He has hands-on experience and ACE certifications with multiple Adobe Experience Cloud platforms. Frank is also an advisor to C-level and vice president-level clients for large global and Fortune 500 companies to execute people-based personalized omnichannel marketing technology strategy, architecture, roadmap, and implementation.

Carly French is senior manager, technology strategy, supporting Merkle’s marketing technology consulting strategy practice. Carly has over six years of experience across technical marketing operations and integrations, performance marketing strategy, data management, and digital marketing. Carly has developed marketing technology roadmaps, authored technology RFPs, and provided platform comparisons across multiple Fortune 500 organizations. Recently, Carly has been focused on the customer data platform (CDP) industry, supporting clients through strategic planning, use case and requirement development, and CDP selection.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.