The Rise of Private Marketplace Ad Programs | Sponsored Content | Tech-Talk Webinar | On-Demand

As third-party tracking declines, advertisers are challenged on how to remain effective. They need to decide the best monetization strategy moving forward.

According to eMarketer forecasts, advertisers spent more in private marketplace ad programs (PMPs) than on the open exchange for the first time in 2020, and PMP spend is projected to exceed $14 billion this year.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Koddi's Connor VanDaveer, senior program manager, Koddi Ads. He discussed why PMPs are beneficial for sellers, buyers, and operators.

Watch this webinar and learn:

• Why the private marketplace is gaining momentum and how it differs from the open exchange
• How to develop your own PMP monetization strategy
• Tips on how to get started, go to market, and measure success

Presenter

Connor VanDaveer is senior program manager, Koddi Ads at Koddi. Connor helps publishers reach their site monetization goals through testing, product innovation, and program optimization. During his time at Koddi, he’s worked across customer success, sales engineering, and product marketing teams to drive results for Koddi’s advertiser and publisher customers.

Moderator

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.