The Rise of Performance Marketing on Connected TV | Sponsored Content | Tech-Talk Webinar | On-Demand

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Why the need to drive lasting impacts has led to a major shift in strategy

An interesting trend has emerged from the rapid rise in Connected TV (CTV) adoption—a growing number of brands and agencies are using CTV as a direct-response performance channel and reaping the benefits.

CTV campaigns across the Steelhouse network in Q4 2020 generated more revenue, conversions, and site visits than ever before. This trend is likely to continue into 2021, which begs the question: how long before every advertiser looks to streaming television for success?

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Steelhouse's Alexa Tierney, director of customer success, for this Tech-Talk Webinar. She explored why advertisers are shifting budgets and reprioritizing CTV’s strategic role.

Watch this webinar and learn:

• How CTV ads are an effective way to drive incremental lift
• Best practices to integrate a CTV strategy into your marketing plan
• Performance insights gleaned from successful CTV advertisers

Presenter

Alexa Tierney is director of customer success at Steelhouse. Alexa works to support, foster, and grow Steelhouse's existing client portfolio while focusing on client retention and revenue growth. Alexa is a digital marketing leader with a passion for building relationships and developing innovative solutions for both clients and internal teams.