Ride-Hailing 2023

Uber and Lyft Add Users and Ad Opportunities

Report by Yoram Wurmser  | UPDATED: Dec 22, 2023
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Executive Summary
New ad opportunities arise from a rise in ride-hailing usage
Sources
Media Gallery
About This Report
The ride-hailing industry will hit a new record for users and sales in 2023. As the market expands, both Lyft and Uber are laying the groundwork for significant advertising in the future.
Topics
Automotive
United States
Table of Contents
Executive Summary
New ad opportunities arise from a rise in ride-hailing usage
Sources
Media Gallery

Ride-hailing services will hit a record number of users in 2023, finally recouping its pandemic-era losses. More importantly, sales are growing at an even faster pace as each rider makes more trips. This rising usage bodes well for Lyft and Uber, as both companies prepare to add more advertising options to their wheelhouses.

Key Question: What is the audience for in-app advertising in ride-hailing apps and cars?

KEY STAT: Uber will hit a new record for users in 2023, but Lyft will hit its own record in 2024.

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Table of Contents

  1. Executive Summary
  2. New ad opportunities arise from a rise in ride-hailing usage
  1. Sources
  2. Media Gallery

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    First Published on Oct 31, 2023

    authors

    Yoram Wurmser

    Contributors

    Andrew Spink
    Forecasting Analyst