The insight: While some retailers tighten their returns policies to reduce costs and crack down on fraud, others—like Amazon, Walmart, Chewy, and Shein—are offering more flexibility in the form of “returnless refunds,” where customers can keep the item even after getting their money back.
The advantages: Returnless refunds can serve several purposes for retailers.
They’re more convenient for shoppers, which can boost loyalty and encourage repeat purchases.