The trend: While many retailers have sought to combat rising return volumes by charging for returns, several merchants are adopting more nuanced approaches to protect their margins without turning shoppers off.
Targeted fees: Asos on October 8 will begin charging UK shoppers who frequently return items a return fee of £3.95 ($5.26) unless they keep less than £40 ($53.22) worth of items, per the BBC.
A sliding scale: Oh Polly earlier this year similarly began charging customers a return fee based on their rate of returns. Shoppers receive one free return, then are charged fees on a sliding scale that ranges from £2.99 ($3.98)—for those who return 0% to 50% of their online orders—to £8.99 ($11.96)—for those who return 90% to 100% of online orders.
