Retail Media Networks: Trends, Benchmarks, and Leadership in 2025

Exclusive Survey Data on the Organizations Shaping the Future of Retail Media​

Report by Sarah Marzano  | UPDATED: Dec 12, 2025
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About This Report
Exclusive survey findings benchmark retail media network structures, capabilities, and priorities as the landscape continues to take shape.​
Topics
Retail Media
Artificial Intelligence (AI)
Marketing Measurement Surveys
United States
Table of Contents
Media Gallery

Retailers are rapidly building, organizing, and evolving their media businesses. New Bain & Company and EMARKETER survey findings benchmark the structures, capabilities, and priorities shaping retail media networks in the year ahead.

This deck covers:​

  • How retail media networks (RMNs) are structured and governed, including reporting lines, team composition, and incentive models​
  • Where RMNs are most and least confident in their capabilities across strategy, operations, measurement, and technology​
  • Where RMNs are focusing investment and anticipating disruption in 2026 and beyond, from AI adoption to evolving media formats​

This deck can help you:​

  • Benchmark performance and develop strategies (media platforms)​
  • Showcase opportunities to customers (solution providers)

Here’s what’s in the full report

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Table of Contents

  1. Media Gallery

      First Published on Dec 2, 2025

      authors

      Sarah Marzano

      Contributors

      Suzy Davidkhanian
      VP, Content
      Na Li
      Director, Primary Research
      Penelope Lin
      Director, Data Visualization
      Wendy Malloy
      Director, Reports Editor
      Emma Noyes
      Graphic Designer, Data Visualization
      Jennifer Pearson
      VP, Research
      Sakina Thanawala
      Copy Editor
      Matt Torpey
      Senior Chart Editor
      Emman Velasco
      Chart Editor
      Max Willens