Retail Media Networks: Ad Buyer Perceptions

How RMNs Measure Up to Ad Buyer Expectations

Report by Sarah Marzano  | UPDATED: Dec 18, 2024
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About This Report
In our exclusive survey, CPG and general merchandise ad buyers shared their opinions of retail media network attributes across metrics including traffic, targeting, and ad cost.
Topics
Retail Media
US

In our exclusive survey, consumer packaged goods (CPG) and general merchandise ad buyers shared their opinions of retail media network (RMN) attributes across metrics including traffic, targeting, and ad cost.

This deck will:

  • Help RMNs prioritize investments based on how ad buyers perceive value across RMN capabilities.
  • Outline opportunity gaps—areas in which RMNs can improve performance.
  • Examine key differences between CPG and general merchandise ad buyer perceptions.

Here’s what’s in the full report

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First Published on Dec 3, 2024

authors

Sarah Marzano

Contributors

Matteo Ceurvels
Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Charts Editor
Na Li
Director, Primary Research
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Naomi Rebuelta
Copy Editor