Retail media is one of the largest and fastest-growing ad markets in the US. It took only five years—from 2016 to 2021—for it to ramp up from $1 billion to $30 billion. That’s on par with mobile (also five years) and considerably faster than video (9 years), social networks (11 years), and search (at least 15 years).
KEY STAT: Retail media is the second-fastest-growing major ad format in the US, closely behind connected TV (CTV). If current trends hold, retail media ad spending will surpass traditional TV by mid-decade.
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