The retail media ecosystem is still nascent in Canada. But it’s the fastest-growing category of digital advertising, mirroring the worldwide trend. For many consumer packaged goods (CPG) brands, retail media is now essential for engaging shoppers.
Key Question: How are retail media networks (RMNs) changing the paid media mix in Canada?
KEY STAT: Retail ecommerce sales have more than doubled in Canada since 2019, fueling the growth of RMNs.
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