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Key stat: US retail media ad spend will more than double between 2023 and 2027, reaching a total of $109.40 billion, according to our forecast.
Beyond the chart:
Increased spending in retail media connected TV and other off-site formats has pushed our forecast up several percentage points, as noted in our Retail Media Forecast H2 2023 report.
US retail media ad spend will grow by more than 20% every year through the end of our forecast period in 2027.
The uptick in our forecast resulted from strong showings from both Amazon Ads and Walmart Connect, the two biggest retail media networks in the country.
By 2027, retail media will account for more than one-quarter of US digital ad spend, per our forecast.