As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies. Learn about our forecast for retail media ad spending and how the market will expand and evolve in the coming years.
Watch this webinar, made possible by Google, and explore:
- Why retail media networks are now attracting big brand budgets—and where those budgets are coming from
- The evolution of closed-loop targeting and attribution in driving retail media adoption
- Key challenges and opportunities for retailers looking to grow their own media networks
- Plus! Jennifer Presser-Kroll, retail partnerships lead at Google, joins the conversation
Presenters:
Andrew Lipsman is an eMarketer principal analyst at Insider Intelligence, focusing on retail and ecommerce. Recent coverage includes retail media networks, direct-to-consumer brands, social commerce, mobile retail apps, holiday shopping, and Amazon Prime Day.
Jennifer Presser-Kroll (she/her) is a retail partnerships lead on Google's Commerce Partnerships team, which delivers financial and strategic value to commerce companies by helping them grow and scale ad revenues across their properties. She has worked on the Commerce Partnerships team at Google for over four years. Prior to joining Google, she led the Digital & Omnichannel Marketing Strategy team at Macy’s, Inc. She holds an MBA from Columbia Business School.
Moderator:
Blake Droesch is an eMarketer analyst at Insider Intelligence, covering retail and ecommerce with a focus on digital grocery and the intersection of ecommerce and digital media. Previously, Blake was a writer and editor covering the luxury lifestyle industry.
