Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
Consumer loyalty continues to wane amid inflation, with price taking precedence over brand for many shoppers. As retailers find it more challenging to acquire new customers, loyalty programs take on greater importance—but brands must put value and ease of use front and center to retain existing customers and boost purchase frequency.
Key Question: How can brands and retailers best meet consumers’ changing expectations for loyalty programs during economic turmoil?
KEY STAT: Discounts are the most sought-after loyalty program benefit among US consumers by a wide margin. Nearly four-fifths of respondents in Merkle’s 2022 Loyalty Barometer Report said they like to receive discounts, an increase of 9 percentage points from the previous year.
Here’s what’s in the full report
1file
Exportable files for easy reading, analysis and sharing.
5charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
The Loyalty Lifeline Supports Both Brands and Consumers
Waning Consumer Loyalty Makes Dedicated Programs an Imperative for Brands and Retailers
The Evolving Landscape of Loyalty
Three Pillars for Boosting Consumer Engagement With Loyalty Programs
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.