Relationship Marketing: The Future of Omnichannel Personalization | Sponsored Content | Tech-Talk Webinar | On-Demand

Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments. Watch Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.

Watch this webinar and learn:

• Three key imperatives that will drive the future of personalization
• Why relationship marketing is the answer to loyalty and retention
• Successful use cases and examples of omnichannel personalization

Presenters:

Mila D’Antonio is a principal analyst at Omdia. As part of the customer engagement team, Mila covers technology that enables connected customer experiences across the enterprise, with a specific interest in customer engagement platforms, customer data platforms, customer journey orchestration, and intelligent automation.

Patrick Tripp is senior vice president, product marketing at Cheetah Digital. Patrick has over 20 years of experience in the technology, consulting, and marketing industries, and is currently focused on the go-to-market strategy and team for the Cheetah Digital Customer Engagement Suite. He is a certified product manager and holds an MBA in marketing from Boston University.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.