Reddit sees growth as users seek relatable content

Though several factors explain Reddit’s time spent growth, much of it stems from Reddit offering perspectives from real people that are harder to come by these days.

Reddit is seeing bigger time spent gains YoY than any other social platform we track. We expect US Reddit users to spend an average of 34 minutes per day on the platform this year, a 3.7% jump YoY. It’s the only social platform that we anticipate seeing time spent gains in 2025 aside from Instagram, which will see a modest 0.3% uptick YoY to 35 minutes.

Reddit users now spend more time on Reddit than Snapchat users do on Snapchat. That wasn’t the case a few years ago. In 2024, Reddit eclipsed Snapchat in terms of time spent among respective users, per our forecasts. And the gap has further widened this year. In 2025, Reddit users will spend more time on the platform compared with Facebook users (31 minutes) and X users (31 minutes), though Instagram (35 minutes) and TikTok (47 minutes) see the biggest chunks of time spent.

People are drawn to the “social” aspect of Reddit. That’s a big reason why people spend more time there. Reddit has long shied away from calling itself a social media platform. But it is—perhaps ironically—one of few social platforms with human interaction at its core, especially as other platforms become entertainment channels or riddled with AI slop, though Reddit is not immune to this, either.

Read the full report, Reddit Marketing 2025.