The news: Reddit users spend close to 24 minutes per day on the platform, per our new forecast—the first time we have estimated this metric.
Driving interest: Reddit debuted an AI-driven Discover tab in February which, if effective, should increase engagement. It shows users an algorithm-driven feed with photos, videos, and other content from the communities that they follow.
The big takeaway: Engagement on Reddit should be lower than on social platforms like Facebook, TikTok, and Instagram since Reddit sees itself as more of a research and educational platform than an entertainment and video-based platform.
Go further: Review our recently released Time Spent with Social Networks forecast here.